Some people are ambitious. They take big steps. Others are content with whatever life offers them. They take smaller steps. Either way, being valuable and productive still means being able to move your feet. The first step, that giant one that gives you direction, is always the hardest one to make.

Ambition is an expensive impulse, one that requires an enormous investment of emotional capital. Like any investment, it can pay off in countless different kinds of coin. The trick, as any good speculator will tell you, is recognizing the riches when they come your way.
Quotation from Ambition: Why Some People Are Most Likely To Succeed (Time Magazine)

P.S. No matter what it is you do, if you do it well enough, you can make money at it.
Final note: The wine industry is very, very big in California.